Colorful sticky notes attached to a blue wall with push pins.

About me

Black and white portrait of Todd Adel with glasses, a beard, and short hair, against a teal background.

I’m a seasoned creative professional and an experienced leader. I have a passion for building inclusive digital products that surprise and delight users. My generalist background which includes product design, user experience, art direction, graphic design, and front-end web development allows me to see the full picture and collaborate cross-functionality to achieve successful outcomes.

I love working with talented teams to accomplish business objectives while advocating for customer needs using a Jobs to Be Done (JTBD) approach.

I’ve worked in-house at brands and agency-side in companies of all sizes in a variety of industries including home and commercial security, e-commerce, health care, subscription services, HVAC, and journalistic publications in both B2B and B2C applications.

I live in Boca Raton, FL with my wife, two kids, and and two dogs. I enjoy skateboarding, live music, vinyl collecting, and reading.

I’m an enthusiastic team player and a lifelong learner. I look forward to my next adventure, where I can help build something amazing 🚀

Core Skillset

  • Product Design

  • User Experience Design (UX)

  • User Interface Design (UI)

  • Design Thinking

  • E-Commerce

  • Conversion Rate Optimization

  • Journey Mapping

  • Art Direction

  • Web Design

  • Mobile Responsive Design

  • Native Mobile App Design

  • Branding / Marketing

  • Voice of Customer

  • Information Architecture

  • Design Systems

  • Typography

  • Rapid Prototyping

  • Usability Testing

  • Agile/Scrum

  • Accessibility & Inclusion

  • A/B Testing

  • Behavioral Analytics

  • CSS/HTML

  • SEO & SEM