About Todd
Seasoned design leader. Generalist at heart.
I'm a product design leader with 20+ years of experience translating complex product challenges into measurable business outcomes. My background spans product design, UX, art direction, and front-end development — a generalist foundation that lets me see the full picture and collaborate cross-functionally to drive successful results.
I have a passion for building inclusive digital products that surprise and delight users. I love working with talented teams to accomplish business objectives while advocating for customer needs using a Jobs-to-be-Done approach.
I've worked in-house at brands and agency-side across companies of all sizes in home security, e-commerce, health care, subscription services, HVAC, and journalism — in both B2B and B2C contexts.
Based in Boca Raton, FL. Skateboarder, vinyl collector, live music fan.
Executive Strengths
Core competencies that define my approach to design leadership.
UX & Product Strategy
End-to-end experience strategy, roadmap influence, and KPI alignment across web, mobile, and enterprise platforms.
Design Leadership
Org design, team scaling, mentorship, and cross-functional leadership that elevates design maturity.
Design Systems & Ops
Enterprise design systems, governance frameworks, and workflow optimization at scale.
Data-Driven Design
Experimentation, behavioral analytics, Voice of Customer, and usability research that inform real decisions.
Enterprise & SaaS Platforms
BI dashboards, multi-product ecosystems, and scalable design for complex enterprise environments.
Accessibility & Standards
WCAG/ADA compliance and inclusive design practices embedded into process and delivery.
Software Toolkit
Tools I use to research, design, test, and measure.
Design & Prototyping
UX Research & VoC
Analytics & Optimization
Product & Project Management
Career History
20+ years across in-house and agency roles.
Head of UX
Everon Solutions
- Drove UX strategy and execution across reporting, data visualization, BI, and enterprise customer dashboard platforms for both mobile and web. Led redesigns of 3 flagship applications.
- Led design for a cross-functional team of ~25, accelerating the product development lifecycle through iterative, research-driven decisions.
- Managed and scaled a robust design system of 250+ components, integrating generative AI-assisted workflows to improve operational efficiency, accuracy, and delivery speed.
Product Design Director
ADT Security Services
Promoted: Senior UI/UX Designer → Product Design Manager → Senior Product Design Manager → Director
- Built and scaled ADT's first multidisciplinary design and research organization, introducing the first enterprise-wide design system, documentation standards, and global design principles.
- Partnered cross-functionally with product, engineering, and analytics to define roadmaps, lead design sprints, and align UX strategy with business KPIs and performance goals.
- Championed data-driven decision-making through generative and evaluative research, A/B testing, and design reviews.
- Reimagined ADT Pulse (2.4M users), improving iOS App Store ratings from 1.2 to 4.8 stars.
Director of Digital Marketing & Head of Creative
Systems4Health
- Orchestrated all end-to-end web and eCommerce operations from pre-launch through go-to-market as the sole in-house digital and creative lead.
- Owned omnichannel strategy across branding, web design, front-end development, and marketing collateral.
- Managed full-funnel digital marketing including SEO, SEM, email, social, content marketing, and retargeting.
Senior UI/UX Designer, Digital Marketing
ADT Security Services (Contractor)
- Spearheaded design strategy and execution for all lead generation-focused digital marketing properties and ad units.
- Owned content management using IBM WebSphere and Adobe Experience Manager (AEM), developing scalable processes.
Director of Web Development
Alene Too / DWS Clothing, LLC
- Achieved 500% year-over-year growth by leading redesign and re-platforming of an e-commerce store with 26,000 SKUs.
- Led multidisciplinary creative team of designers, content authors, stylists, and photographers.
- Directed SEO/SEM strategy and art direction across branding, marketing, and social media.
Education & Credentials
Bachelor of Science, Advertising
Minor in Business Administration · University of Florida · cum laude
Certified Scrum Product Owner
Scrum Alliance
Additional Training
UX DesignOps · UX Research for Agile Teams · Design Thinking (LinkedIn Learning)
Awards & Recognition
- 🏆
ADT Circle of Excellence
- 🥈
Silver ADDY Award
Let's connect
Director / VP-track product design roles. If you're hiring, send a note — include role context and timeline if you can.
linkedin.com/in/toddadel ↗