Overview

Home security is a complicated product to purchase online between various devices, service levels, and nuanced features that customers have to sift through.

Under my direction, my team conducted user research that uncovered a recurring theme that shoppers were unsure about what to buy, and how many of each component they needed.

To simplify the buying process, I assigned my team the project of designing a simple quiz to help shoppers configure a system specifically tailored to their needs, removing the cognitive load associated with heavy research and educating themselves on the various options available.

Role

• Director of Product Design 

• Led the strategic vision of the project

• Oversaw  UX and UI team and owned communication to the executive team

Approach

Using learnings from several previous configurations ADT had built, along with industry best practices, my team landed on the following principles:

• The quiz must be short, fun, and easy to complete

• The questions should be lifestyle-based and take a “jobs to be done” approach to building the ideal system for the user

• The output/results must pay off the work the user exerted to complete the task

• The quiz underwent several rounds of usability testing to uncover gaps in the experience, increasing in fidelity with each round